Filed under: Uncategorized | Tags: bicycle, bicycling, Bylenga, cycling, L'Oreal, Pedal Chic, urban cycling
Opened, in 2010.
I’m just saying that making a women-specific store might dissuade George Hincapie from stopping by, which could be a minor tragedy. He buys a lot of spare tubes.
When she was laid off from L’Oréal in 2009 after her division was sold, she decided to take an interim job at a local cycling store.
Within no time, she says, “women began to come in just to talk to me, and to ask questions like what trails were good with kids and what bra I wore when I rode.”
The experience gave her the idea to create a bike-shopping experience for women that, as she says, wasn’t all about how fast you rode or what scars you’d acquired. She imagined a boutique featuring feminine décor, stylish cycling apparel, and positive messages.
In December 2010, after a year of researching the market, Bylenga opened that store, called Pedal Chic, in downtown Greenville, S.C.
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