Filed under: Uncategorized | Tags: Alta Bikeshare, Alta Planning, bikeshare, Marie Casista, Portland, toronto, transportation
Why does my “Spidey Sense” activate every time I hear something about Alta? Something going on there…
The program will simply be called “Bike Share Toronto” and will be operated daily by Alta Bicycle Share , a Portland, Oregon-based company operating bike share systems in New York, Chicago, Boston and Melbourne, Australia.
The new logo will look almost identical to Toronto Parking logos except with a bike instead of a green P, said Marie Casista, vice-president of real estate, development and marketing for TPA.
“(The name) really represents what it is,” Casista said, “and what we’re doing.”
The beleaguered urban cycling program, which started in 2011, has struggled financially, telling the city last year it could no longer make payments on a $3.9-million city loan.
In December, Bixi’s creator Quebec-based Public Bike System Company and the city came to a deal to transfer all Toronto assets , with TPA set to run the program as of April 1. In January, the Public Bike System Company filed for bankruptcy protection.