Filed under: Uncategorized | Tags: American Petroleum Institute, API, BS, Campaign Media Analysis Group, Edelman, Energy Citizens, Energy Nation, EnergyTomorrow, Jack Gerard, Kantar Media
… In 2010, he directed $63 million, a third of API’s total budget, to an outside public relations firm, Edelman, for ad campaigns, according to API’s most recent tax return. So far this year, the API has bought at least $4.3 million in broadcast ads, largely in a handful of swing states, outspending all but a few super PACs and almost every trade group, according to figures compiled by Kantar Media/Campaign Media Analysis Group.
Much, perhaps most, of that advertising is done under names like “Energy Nation,” “Energy Citizens,” “EnergyTomorrow,” or “the People of America’s Oil and Natural Gas Industry.” In the ads, ties to API are duly noted, albeit usually in small print. Its current campaign is called Vote4Energy, appealing to different demographic groups with photos of ordinary-looking folks — “I’m Kelsie” or “I’m Roy” — beside a pitch for “developing our plentiful domestic energy resources, like oil and natural gas.” …
via Jack Gerard, the force majeure behind Big Oil – The Washington Post.
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