Filed under: Uncategorized | Tags: Cafe Roubaix, Roubaix, Specialized, Twitter
Getting blasted on Twitter and elsewhere. Lacking a real defense.
Richter was notified earlier this year by “Specialized Canada” that his bike shop’s name infringes on Specialized’s Canadian trademark of the name “Roubaix.” Yup. Specialized’s engineers made a nice bike and after they did, the douchebags™ in the legal department went ahead and registered the name of that French city as theirs. They couldn’t do it in the U.S., but they’re aggressively “protecting” the name up there in the Great White North.
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