Industrialized Cyclist Notepad


Ben Serotta designed the new Citibikes

Interview on Streetsblog:

How do you think the new bike design will affect the customer experience?

Folks know me as the maker of high-end custom bike frames. This new project has allowed me to design a bike that’s custom-made to suit everyone.

All of the thought and planning that went into the new design will hopefully mean that the bikes spend more time on the street and less time in the shop. That means more bikes available for our customers.

via America’s Biggest Bike-Share Operator Now Makes Its Own Bikes | Streetsblog New York City.



Serotta: Dang

This is about a month old by now.

Serotta said he no longer owns any part of the company or brand that he launched 41 years ago.

Last month, Serotta was merged with Blue Competition Cycles and Mad Fiber Wheels to become the Divine Cycling Group. But the merger did not bring with it any increase in funding for the already-struggling company and Serotta’s managers soon concluded they needed to shut down.

“We had absolutely no choice. We had to face all the truths, and the truth is that unless something changes the best we can promise anyone, including ourselves, is that we will honorably complete the orders on hand,” Serotta said.

DCG officials have not responded to phone calls and emails from BRAIN seeking comment.

But Serotta said he and CEO Bill Watkins have been negotiating to “extricate” the Serotta brand from DCG.

via Ben Serotta: 'I will build bikes another day' | Bicycle Retailer and Industry News.



Bike of the Day: Serotta cross
March 9, 2012, 13:19
Filed under: Bike of the Day | Tags: , , ,

Red, tig-welded, 853. Too bad about the whole cross thing.

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